Weluveco
Where Clean Beauty Meets Conscious Commerce
weluveco is a German-based brand offering carefully curated health, beauty, and wellness essentials. From supplements and skin care to eco-conscious accessories, their mission is rooted in self-care that respects both the body and the planet.
With a growing community of wellness-conscious consumers, weluveco sought to create a digital storefront that seamlessly communicates trust, transparency, and modern lifestyle aesthetics—all while handling a diverse product catalog with clarity.
The Challenge
Although their product line was well-sourced and visually appealing, the original website lacked the structural sophistication to support scale and emotional engagement.
Key hurdles included:
- Generic product presentation with limited education or storytelling
- Difficulty guiding customers through health-conscious purchases
- Lack of filters and bundles for multiple product types
- Limited brand differentiation in a competitive European market
- A mobile experience that felt static and transactional
weluveco needed a design system that could carry their voice—clean, calm, and credible—while making product discovery intuitive and rewarding.
The Solution
We redefined weluveco’s digital strategy through a calming, confidence-inspiring experience grounded in modern UX principles and wellness aesthetics.
Key initiatives included:
- Refined Visual Language: Soft neutrals, gentle shadows, and rounded UI elements to echo the brand’s gentle approach to health.
- Wellness Pathways: Created landing pages and filter systems that help customers shop by goal (e.g., Immune Boost, Stress Relief, Clean Beauty) rather than just by product type.
- Informed Simplicity: Integrated subtle animations, hover details, and ingredient highlights—educating without overwhelming.
- Bundle Builder UX: Developed a “Build Your Routine” feature, allowing users to create daily health and beauty kits with smart suggestions and pricing incentives.
- Sustainability Storytelling: Embedded brand values through microcopy, packaging visuals, and carbon-offset messaging across PDPs and cart flow.
- Accessibility-First Mobile Design: Focused on legibility, tap-friendly layouts, and frictionless checkout optimized for German and broader EU shoppers.
The Process
The collaboration followed a hybrid sprint model with weekly review loops:
- Brand Discovery & Customer Personas
- Wireframes + Moodboard inspired by wellness editorials
- Shopify Theme Customization
- UX Copywriting & Product Categorization
- Mobile-First Design QA
- Launch & A/B testing (bundles, landing page structure)
Cross-functional workshops helped align the product, marketing, and design voices into a unified, minimal experience.
Outcome
- +54% increase in average order value (via routine builder)
- 3x engagement on curated wellness collections
- 40% drop in cart abandonment
- Higher mobile revenue share (now 72%)
- Stronger brand recognition via social share visuals and clean packaging storytelling
Conclusion
weluveco is now positioned as a premium yet accessible health & beauty destination in the European market. Their new storefront doesn’t just sell—it guides, reassures, and empowers.
Because in wellness, experience is everything.
