Azuna Fresh
Plant-Powered Purity for Everyday Living
Azuna Fresh is a wellness-driven home hygiene brand that offers natural, plant-based odor eliminators and air purifiers designed to refresh your space without synthetic chemicals. At the heart of Azuna is simplicity—clean air, clean design, and clean living.
With roots in sustainable living and a growing loyal customer base, Azuna needed a digital overhaul to scale their reach while preserving their small-batch charm.
The Challenge
While Azuna had strong product-market fit, their site lacked the finesse and storytelling needed to thrive in a wellness-focused, eco-conscious market.
Key challenges included:
- Functional but uninspiring homepage with limited conversion pathways
- Weak narrative around ingredients and sustainability efforts
- Repetitive product detail structure with little differentiation between categories
- Insufficient education about Azuna’s plant-based technology
- Lack of dynamic content to drive retention and trust
Azuna wanted to look and feel as clean as their products promise.
The Solution
We redesigned Azuna’s digital experience to highlight its wellness credentials while ensuring a frictionless buying journey. The result? A modern yet cozy storefront where science, nature, and lifestyle coexist.
- Nature Meets Design: Introduced a fresh, botanical visual system using earthy greens, soft whites, and hand-drawn textures to reflect Azuna’s clean roots.
- Story-Driven Layouts: Built a modular homepage that flows through why it works, how it feels, who it’s for, and what’s inside.
- Product Education: Enhanced PDPs with ingredient transparency, lifestyle use cases, and customer-driven FAQs.
- Interactive Clean Air Quiz: Added an onboarding tool to recommend bundle sets based on home size, scent preference, and sensitivity level.
- Subscription Flow: Introduced clear benefits for auto-ship customers with flexible frequency, helping boost LTV.
- Mobile-First Performance: Optimized site speed and content hierarchy for users browsing from kitchens, living rooms, and bedrooms—on the go.
The Process
Azuna’s team came with a clear brand purpose—we brought the digital structure and sensory experience.
We followed a 5-week collaborative sprint:
- Brand Refinement & Persona Deep Dive
- UX Wireframes with Freshness in Focus
- Shopify Theme Development with Custom Sections
- Animation & Microinteractions (for scent & space concepts)
- Conversion Copywriting and Subscription Optimization
- Testing & Clean Launch
Conclusion
Azuna’s digital refresh didn’t just elevate the brand—it clarified their purpose: clean air, made simple. Now, they’re poised to lead in the natural home hygiene space with authenticity, clarity, and calm.
When the air is fresh, the experience should be too.
