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Verve Coffee Roasters

Verve Coffee Roasters

Brewing a refined online experience for a third-wave coffee pioneer.

Verve Coffee Roasters is a leading name in California’s third-wave coffee movement, celebrated for its direct-trade sourcing, innovative roasting methods, and vibrant café culture. While their physical spaces offer an immersive brand experience, their digital storefront needed to echo the same level of care, energy, and craftsmanship.

We partnered with Verve to redesign their Shopify site—turning it into a dynamic, content-rich, and scalable platform that serves both casual coffee drinkers and connoisseurs alike.

The Challenge

As Verve expanded its product lines and subscription offerings, the brand faced several digital bottlenecks:

  • A complex catalog of single-origin coffees, blends, and merch that lacked intuitive navigation
  • Underutilized storytelling on sourcing, roasting, and brewing
  • Limited flexibility in content updates and promotional campaigns
  • Subscription flow with poor UX for new users
  • Lack of cohesion between their café vibe and online brand presence

They needed a platform that could grow with the business, deepen customer loyalty, and maintain the artistry that defines Verve.

The Solution

We reimagined the Verve digital experience with a focus on modular storytelling, seamless shopping, and emotional connection. Core enhancements included:

  1. Design System with Soul: Crafted a warm, editorial layout using organic shapes, rich textures, and natural color palettes to echo Verve’s in-café ambiance.
  2. Roast-to-Table Narrative: Built custom content blocks to highlight farmer partnerships, tasting notes, brew tips, and behind-the-scenes videos directly on product pages.
  3. Subscription Redesign: Streamlined the coffee subscription setup with clear UX, flavor quiz integration, and a simplified backend using Recharge + Shopify integration.
  4. Flexible CMS Architecture: Empowered Verve’s internal team with block-based layouts for quick landing page creation—used for new café launches, seasonal blends, and collaborations.
  5. Mobile UX Overhaul: Prioritized tap areas, scroll velocity, and immersive visuals for thumb-first shopping and quick repeat orders.
  6. SEO & Speed Optimization: Reduced load times by 45% and structured content for better discoverability and ranking.

The Process

Our sprint-driven approach involved direct collaboration with Verve’s marketing, creative, and operations teams:

  1. Discovery: Brand and UX audit, customer journey mapping
  2. Conceptualization: Low-fidelity wireframes + moodboarding
  3. Design & Dev: Full UI system in Figma → Shopify theme development
  4. Content Support: Brew guides, product copy, and microcopy writing
  5. Testing & Launch: Staged QA for all devices + analytics tagging
  6. Post-launch: Training Verve team, performance tracking, and iteration

This co-creative process ensured Verve’s brand stayed central to every touchpoint.

Outcome

  • +41% increase in subscription sign-ups
  • 29% higher repeat purchase rate
  • 2.3x growth in mobile conversion
  • 38% decrease in bounce rate across key PLPs
  • More organic traffic via structured content SEO
  • Improved workflow for internal promotions & seasonal campaigns

Conclusion

From bean to browser, Verve’s Shopify experience now reflects the same care and clarity found in every cup they roast. It’s more than a website—it’s a crafted destination where storytelling and commerce blend seamlessly.

Verve’s journey shows how thoughtful UX, authentic visuals, and performance-driven strategy can turn any DTC brand into a beloved digital experience.

 

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