At OptraSeven, we specialize in custom application development, helping businesses build scalable, high-performance digital solutions tailored to their unique needs. From full-stack web applications and custom dashboards to API-first systems, workflow automation, integrations, and secure architecture—we deliver complete end-to-end solutions built for growth.

Our team combines deep technical expertise with strategic insight to ensure every application is fast, reliable, and future-ready, empowering your business to operate efficiently and evolve with confidence.

eCommere Platform Migration

We seamlessly migrate your eCommerce platform to a modern, scalable architecture—preserving data, improving performance, and enhancing user experience without disrupting your existing sales or SEO structure.

• Product, customer, and order data migration

• SEO-safe URL and redirect mapping

• Checkout and cart functionality recreation

• Payment and shipping setup migration

• Theme and design rebuild

• CMS/database migration

• Third-party app replacements or updates

• Performance optimization after migration

• Inventory and SKU structure mapping

• Multi-language/region migration

• Testing and QA for full functionality

• Launch support and monitoring

App Integration & Custom Features

We integrate powerful third-party apps and build custom features tailored to your business—enhancing automation, user experience, and backend workflows with reliable, scalable functionality.

• CRM integrations (HubSpot, Zoho, Salesforce)

• Email marketing integration (Klaviyo, Mailchimp)

• Payment gateway and billing systems

• Custom API feature development

• Social login and authentication

• Custom product or data modules

• Shipping, tax, and fulfillment integration

• Automation workflows via APIs

• Webhooks and event-based triggers

• Custom app logic development

• Analytics and tracking setup

• Ongoing integration support

Frameworks

We build custom applications using modern, scalable frameworks that ensure high performance, clean architecture, and long-term reliability—perfect for complex, fast-growing digital products.

• React, Next.js, Vue-based development

• Node.js and Express backend development

• Laravel or Django application builds

• Tailwind or UI library integration

• Modular and scalable code architecture

• Component-based UI development

• SSR/SSG implementation for performance

• API-driven development

• Real-time feature implementation

• Secure authentication workflows

• Database-driven applications

• Version control and CI/CD setup

Platforms

We develop custom web solutions across leading platforms—ensuring optimal performance, flexibility, and integration based on your business’s unique technical and operational needs.

• Webflow and Shopify custom builds

• Headless WordPress development

• Custom CMS or dashboard platforms

• Multi-site and multi-brand setups

• Cloud hosting configuration

• Cross-platform compatibility

• Third-party platform integration

• Scalable infrastructure setup

• Database and storage solutions

• API connectivity across platforms

• Security implementation

• Platform performance tuning

Custom CMS Architectures

We architect custom CMS solutions that give your team complete control over content—designed for scalability, flexibility, and streamlined publishing workflows across departments and content types.

• Custom CMS database structure

• Flexible content modules and fields

• Role-based access and permissions

• Multi-language CMS architecture

• Dynamic content relationships

• Content scheduling workflows

• Media and asset management

• Custom editor interfaces

• SEO-friendly CMS templates

• API-based CMS expansions

• Secure content workflows

• CMS migration and cleanup

• Custom connectors for new channels

Headless Implementations

We build modern headless architectures that deliver lightning-fast performance, seamless scalability, and complete flexibility—connecting custom frontends to powerful CMS and backend systems.

• Headless CMS setup (Sanity, Strapi, Contentful)

• React/Next.js/Vue front-end development

• API-first backend integrations

• Multi-device and omni-channel delivery

• Dynamic content rendering

• Secure authentication setup

• Scalable architecture design

• Real-time data sync

• CDN and caching optimization

• SEO-friendly SSR setups

• Modular component systems

• Headless eCommerce integrations

Third-Party Integrations

We connect your system with reliable third-party tools—improving automation, analytics, communication, and business processes through secure, scalable integrations tailored to your operations.

• Payment and billing integrations

• CRM integrations (Zoho, HubSpot, Salesforce)

• Marketing automation (Klaviyo, Mailchimp)

• ERP and inventory systems

• Shipping and logistics APIs

• Analytics and reporting tools

• Authentication and SSO integration

• Real-time data sync

• Webhooks and automation triggers

• Secure external API connections

• Accounting tool integration

• Custom middleware development

API-First Architecture

We build applications using API-first principles—ensuring future scalability, easy integration, and flexible connectivity across platforms, devices, and external systems.

• REST or GraphQL API development

• Secure API authentication

• Modular API structure

• API documentation and versioning

• Multi-channel data delivery

• Third-party API integration

• Custom endpoint creation

• API performance optimization

• Webhooks and triggers

• Role-based API access

• Data validation and filtering

• Automated API testing

Business Process Automation

We automate key business processes to reduce manual work, eliminate errors, and improve operational efficiency—using custom workflows, integrations, and intelligent logic.

• Workflow automation mapping

• CRM and ERP automation

• Automated data syncing

• Approval and notification workflows

• Payment and billing automation

• Inventory and order automation

• Lead routing rules

• Task and scheduling automation

• Form-to-system workflows

• Multi-system sync via API

• Automated reporting

• Integration with Zapier/Make